Pacific Aquarium & Plant 太平洋水族馆
Rebranding / 2024
I selected a well-rated store in New York’s Chinatown that specializes in ornamental fish and aquatic plants. Popular among locals, the store felt more like a small aquarium upon visiting in person.
To further enhance its brand recognition and differentiate it from competitors, I developed a new visual identity system along with a series of branded materials tailored to its unique character.