Brand Extension Concept for Olly
/ product design / 2025
Olly is a modern U.S. health and wellness brand with the mission to make healthy living simple and fun. Wellwich builds on this foundation, carrying forward Olly’s playful visual identity and wellness-first values while expanding into the frozen treats category.
Positioned to fill a gap in the market, Wellwich offers an indulgent ice cream sandwich that’s also better for you—blending nutrient-rich, functional ingredients with rich textures and flavors.
The packaging design aligns with Olly’s lifestyle-oriented approach while adding category-specific innovation: a single-serving, mess-free format that caters to modern consumers seeking both convenience and enjoyment.