Jellycat
Repurpose / Strategy / 2024
1. Physical Planning (photobooth, handbook)
2. Digital Planning (photobooth app)
3. Behavioral Planning (cultural exchange)
Selected the popular plush toy brand Jellycat. Aim to strengthen the emotional connection between the toy and the customer, so that the toy is more meaningful than just idle at home after buying.
Combined with the original brand style, the new purpose Capture life's moments and craft your own memories are further reflected through physical, digital and behavioral planning.