BAGGU, M&G
Brand Collaboration / 2025
1. Packaging
2. Retail Space
3. Branding
This collaboration unites two beloved lifestyle brands with a shared passion for sustainability, transforming their values into a powerful urban experience. In the heart of the city, it invites people to reconnect with nature, raise their environmental awareness, and discover a moment of calm amid the busy of everyday life.
The packaging design is inspired by modern architecture, using a frame structure to separate each layer and emphasize the concept of "layering" throughout the entire project.